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Design Within Reach Animated
Promo: On-line promo to promote Design Within Reach, a one-stop furniture supplier providing the best names in industrial design, past and present, in one convenient location.
The outstanding product line is the real hero, and what gives DWR its competitive advantage. The company branding is also strong and well recognized; therefore, the minimalist and elegant look of the website, with plenty of negative space, was maintained, and the promo highlighted some of the big names designers that find a home at DWR.
The convenience and ease of use, which spurred the name for the company, were also prominently displayed.
The outstanding product line is the real hero, and what gives DWR its competitive advantage. The company branding is also strong and well recognized; therefore, the minimalist and elegant look of the website, with plenty of negative space, was maintained, and the promo highlighted some of the big names designers that find a home at DWR.
The convenience and ease of use, which spurred the name for the company, were also prominently displayed.