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Pasta Box Self Promotion
: A
"tongue in cheek" promotional piece sent to prospective
clients to display creative thinking more than a portfolio
of work. This promotion received an enthusiastic response
from the recipients.
In this promotional piece, the objective was to create something that would display creative thinking, more than a portfolio of work. A pasta box was a natural choice, since I am Italian.
Typography is the main graphic element in the package, and some stereotypical, common notions about Italians are used throughout, to add humor to the piece. The resume, which included a skill description of as a mock nutritional label, was inserted in the box, with a short cover letter.
In this promotional piece, the objective was to create something that would display creative thinking, more than a portfolio of work. A pasta box was a natural choice, since I am Italian.
Typography is the main graphic element in the package, and some stereotypical, common notions about Italians are used throughout, to add humor to the piece. The resume, which included a skill description of as a mock nutritional label, was inserted in the box, with a short cover letter.