Boardmate Flash site main image

Boardmate Flash site thumbnail 1 Boardmate Flash site thumbnail image 2
Go to the site (requires the Flash Player 7. Get it here)

Boardmate Flash Website: Boardmate is a startup company, producing innovative surfboard stands and surf accessories.

They wanted a fully informative site, small in size for fast downloads, but with plenty of animation to get the user excited about a basically unknown product.

The main interface echoes the shape of the product itself, while ocean and surf imagery is obviously prevalent and speaks directly to the target audience. Mock Pop-up windows allow the user to get a closer look of the stand, and two original background music tracks complete the experience.